27. February 2019

The true value of prototyping

by Katharina

Prototyping is kind of fun part of every workshop. All participants love it. Working with your hands to create something real, something tangible. This is what makes us human beings truly happy – and by the way explains the success of any Home Depot store.

Our three teams embraced this task after two days of intense idea creation, designing first business models and getting deep and deeper into the design thinking process. They sketched the status of their ideas with pen and paper. Not only their skills, but also their creativity amazed us.


Prototyping has several beneficial aspects: First, it supports the team members in sharing the diverse aspects they carry in their mind and grave out different features. Through discussion and understanding this will then sharpen the idea on the way of prototyping. But secondly and foremost it supports you in testing out your ideas and getting real feedback on it – from customers, non-customers and even third-parties.

Jeff Bezos, the master in prototyping ideas region wise and leveraging them, if they get big enough claims: “I predict one day Amazon will fail… If we start to focus on ourselves, instead of focusing on our customers, that will be the beginning of the end.” And this sums up very well the reason why we are here. We are here to focus on our customers and their needs.